For every listing I receive, I always offer to throw a one Mega-Open House.
I use the word “Mega” here because the open house is meant to be big with a capital “B”—much bigger than your everyday open house. I invite all my past clients and everyone in my geographic farm, which consists of the thousands of people I mail flyers to on a consistent basis.
I also offer a free lunch to everyone who comes to the Mega-Open House, which further entices people to attend.
The big invitation list and the free lunch help drum up lots of interest in the property I’m selling, and traditionally I get large groups of people to show up to the event.
My open houses are always on the weekend, and this is simply because having open houses on the weekend is how real estate brokers have always done business, largely because it has always been assumed that the weekend is when buyers have the time to go look at houses.
But weekend open houses may not be what buyers want anymore, according to a recent article in Realtor.com.
People are getting busier and busier on the weekends, and instead of making a day out of attending open house after open house, people are going on weekend vacations, eating brunch at hip new restaurants, attending big church events, cheering at their kids’ soccer games, and participating in any number of other activities.
So instead of holding open houses on the weekend, some brokers are starting to hold “twilight open houses,” which are held from 4 p.m. to 6 p.m. or later, and even sometimes include cocktails.
“They get dinner over with and drive by,” John C. White of Howard Hanna Real Estate Services in Pennsylvania told Realtor.com.
So my question for you is this: is Realtor.com on to something?
Would you rather go to an open house after work or on the weekend?
Let me know what you think, and I’ll let you know what sort of response I get if I decide to hold a twilight open house.
As always, if you’d like to talk about this or any other real estate issues, please feel free to call me anytime at (714) 348-4000.